Josh King, general counsel and vice-president at Avvo, has called for a gutting of the current attorney advertising rules, both in Avvo's testimony to the ABA Future of Legal Services Commission and on his blog. He asserts (and we agree) that most of what is contained in lawyer advertising rules "is the crusty accretion of over-regulation." He also points out that "there is absolutely nothing in this dog’s breakfast of regulations that actually buys us any greater consumer protection. Anything egregious and harmful in attorney communication can be enforced via the general prohibition on false and misleading advertising."
Responsive Law has addressed the issue of anti-consumer restrictions on lawyer advertising several times and will continue to advocate for streamlining these byzantine and anachronistic regulations when they're considered by the ABA Commission.